About

I started Aligned Insights over a decade ago. I've held operating roles at growth-stage tech companies, including CEO, COO, and CRO. Today I work as a consultant and advisor.

I write about my consulting work coaching founders and CEOs and their executive teams. It helps me clarify my thinking and refine my approach. Hopefully it's useful to you if you're building a company.

If you're a technology founder or CEO wrestling with go-to-market, customer discovery, or getting your leadership team aligned, you might be my reader.

A word about the use of AI in this blog. I don't use it. Well, sometimes I ask my favorite AI agent to proofread my writing. And, sometimes I ask it to fact-check some of my points. But everything written here was written by me. Same with the photography. I took those photos unless the photo credit says otherwise.